Month: March 2018

Tips for Getting More Nuanced Answers from User Interviews

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Content Strategy / Uncategorized / User Research / UX Design

“As soon as we decide on a technology over user needs, we fail to be user-centered.” – Caio Braga in “AI and the big why” Showing Respect for People’s Context and Emotions While studying for my Master’s degree in Human Centered Design & Engineering, one of the first lessons I learned was to understand people’s challenges before designing. Instead of leading with a certain technology or solution in mind, it’s important to be clear on what […]