All posts filed under: Case Study

Words Form the Building Blocks of User Experience Design

March 29, 2016
by Clem Auyeung
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Case Study / Content Strategy / Uncategorized / UX Design / Writing & Editing

In her talk at Rhode Island School of Design, Nicole Fenton described the concept of interbeing from Thich Nhat Hanh. It looks at the world as everything taking a part in creating everything else: the sun makes it possible to grow a tree, which takes a person to chop it down, which eventually becomes paper. All these activities feed into making paper and allows it to exist. Similarly, when we think about something as ambiguous as user experience, […]

Design Your Narrative Before The Product

April 6, 2015
by Clem Auyeung
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Case Study / Content Strategy / Marketing & Brand / Storytelling / UX Design / Writing & Editing

Your user experience is your product. When marketing people don’t talk to product people, what you get is less than ideal user journey. Below, I’ll explore how writing your product narrative first can help you design more welcoming experiences for potential customers. A case of disconnected user journey YouTube is a perfect marketing channel for some companies. If you target a niche audience, understand their behavior well, and find the right Youtuber to promote your product, it’s […]