All posts filed under: Marketing & Brand

Language as Interface: A Voice and Tone Guide for Your UX Design Project

June 9, 2015
by Clem Auyeung
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Content Strategy / Marketing & Brand / Resources / UX Design / Writing & Editing

Editor’s Note: You could digest this piece in one sitting, or you might read it in chunks, use it as a reference, or even save it for the weekend. It’s long but comprehensive. Whatever you do, remember this: words are also design material. Choose them thoughtfully. Introduction “Like a well-built home, great software focuses on giving its users hundreds of small, satisfying interactions. A great transition in a mobile app gives us the same feeling we get […]

Design Your Narrative Before The Product

April 6, 2015
by Clem Auyeung
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Case Study / Content Strategy / Marketing & Brand / Storytelling / UX Design / Writing & Editing

Your user experience is your product. When marketing people don’t talk to product people, what you get is less than ideal user journey. Below, I’ll explore how writing your product narrative first can help you design more welcoming experiences for potential customers. A case of disconnected user journey YouTube is a perfect marketing channel for some companies. If you target a niche audience, understand their behavior well, and find the right Youtuber to promote your product, it’s […]

Your Point of View Is Your Brand

March 31, 2015
by Clem Auyeung
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Business & Culture / Marketing & Brand
Lighthouse in the Dark

Side note: I have always been a firm believer in writing about things I care about and that might add a lot of value to whomever reading. But Hunter Walk’s post reminded me that I can let go of the pressure to be right, have everything figured out, or write something definitive to “build an audience.” (Though that would be nice.) Just share what you know. It might attract someone who you can learn from. TL;DR: Stand up […]