All posts tagged: copywriting

Let Writers Lead on Your Product Team

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Content Strategy / Uncategorized / UX Design / Writing & Editing

Note: This is Part 1 of a series on using language to solve design problems. “Innovation is no longer just about new technology per se. It is about new models of organisation. Design is no longer just about form anymore but is a method of thinking that can let you to see around corners. And the high tech breakthroughs that do count today are not about speed and performance but about collaboration, conversation and co-creation.” –Bruce […]

Language as Interface: A Voice and Tone Guide for Your UX Design Project

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Content Strategy / Marketing & Brand / Resources / UX Design / Writing & Editing

Editor’s Note: You could digest this piece in one sitting, or you might read it in chunks, use it as a reference, or even save it for the weekend. It’s long but comprehensive. Whatever you do, remember this: words are also design material. Choose them thoughtfully. Introduction “Like a well-built home, great software focuses on giving its users hundreds of small, satisfying interactions. A great transition in a mobile app gives us the same feeling we get […]

Why Slack Is Worth $2.8B: Its User Experience Makes People Care

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Business & Culture / UX Design

“A central thesis is that all products are asking things of their customers: to do things in a certain way, to think of themselves in a certain way — and usually that means changing what one does or how one does it; it often means changing how one thinks of oneself.” We often forget that we ask a lot from people who use our products. Whatever we design is asking users to do things our way. And it’s […]

Write Microcopy Like You Give A Damn

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Content Strategy / UX Design / Writing & Editing

If you’re designing interfaces for websites and apps, it’s still mostly about words. Iterating quickly without considering the words is like forgetting to add yeast to the dough. You’re leaving out one of the most crucial ingredients that actually make your interface work. I’ve written previously about how copy is interface. Once people have downloaded your app, for example, words direct them and create paths for them to follow. If consistency is one of the […]

Good Writing Is Good Design

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Content Strategy / UX Design / Writing & Editing

“Words matter. They are abstractions, too — an interface to thought and understanding by communication. The words we use mold our perception of our work and the world around us. They become a frame, just like the interfaces we design.” –Frank Chimero Michael Johnson, Design Director of Happy Cog, tweeted something recently that caught my attention. Not only because designers can learn about design from writers, but also, I believe that writers can learn about […]